NexGen Marketing Blog

Your charity web site is finished and looking attractive, it explains your mission, who you help, and incorporates some interest-provoking photography and videos. You are driving traffic to the website through your digital activity, including newsletters, emails, and social media etc. This is excellent - but how can you attract additional traffic without spending a fortune? How can you lure increasing amounts of visitors to your website, so that and even wider audience can find out what you do and become further engaged with your charity? Did you know that you could apply for a little FREE advertising from our favourite search engine Google? This is based on the Google Adwords platform, where you can bid for individual keywords, which when typed into Google, bringing your web site to the top of Google rankings. Google AdGrants offers the same facility – but free to charities! There are restrictions - for example the adverts must be non-commercial and reflect the charity ...

OK, so your main focus is on doing the good work for the people you support and that is your driving force – the reason you set up your charity or social enterprise in the first place. But just step back for a moment and think of all the things that need to be done to deliver the work, to help the people and to support the needy. You need to communicate – send letters, emails, phone people, engage on social media, keep track of your supporters, send invoices, take payments, online banking etc – the list goes on. And how is much of this done? By computer of course – and yet, sometimes, it’s the last thing on your mind – as long as it works its fine. But what if it doesn’t? Don’t worry, this isn’t a pitch on behalf of my favourite IT specialist ( www.nexgenltd.com ) – but I did want to give you some pointers as to what to look for in an IT partner, and yes, I do use the word partner, because I think that this is most important. So what are my top 5 ‘must haves’? Rel...