NexGen Marketing Blog

Most of my professional career has been in selling; promoting goods or services to potential customers in the hope of getting a positive decision leading to a lucrative contract. So, is selling relevant to a charity? Or can the third sector rely on goodwill alone to get those essential funds rolling in? I believe that when applied professionally and used empathetically within your target market, good sales techniques can be extremely beneficial. Intelligent sales methods can help you to win new supporters, gain supportive philanthropists and cement valuable relationships with others who can assist with achieving your charity mission and goals. So, let’s look at the example of a PowerPoint presentation, the natural weapon in your armoury that you bring out to get the best of an invitation to “tell us what you do”. Naturally, you want to start with who you are –the name of your charity or cause, a bit about the history and how you came up with your name, a picture of your...

Case Study – The Jericho Foundation The Jericho Foundation changes lives through enterprise.   The Foundation seeks out and engages people who have experienced significant barriers to being fulfilled, skilled and employed.   To help them, the Foundation provides real work experience in one of its eight social enterprise businesses, combined with an individually-tailored package of personal development support for each client. Jericho is a complex organization as the eight social enterprises, all have varying product and service offerings, some in the B2C space, some purely focusing on businesses. All of these enterprises are wholly-owned by a registered charity reflecting the organisation’s mission to help people into sustainable employment. Jericho required a wide range of marketing direction, planning and implementation in order to gain further customers (especially large corporate organisations), more orders and extra patrons. It was essential to raise the profil...